EVENT: Julie's x LINE OAT 25 Cookies Launch

Monday, June 09, 2014

Hey everyone! Did you hear about the latest news in town? Cony’s from LINE is joining Julie's and Brown in Sharing the Love. This is the second collaboration for Julie’s and LINE with the first collaboration last Christmas with LINE’s character, Brown.




To best suit the characteristics of Brown and Cony, Julie’s OAT 25 Chocolate and Strawberry were chosen. Besides that, in each exclusively designed box of Julie’s famous OAT 25 cookies, a contest slip is placed for every customer to stand a chance of winning LINE dolls!

The contest is very simple. Each participant is required to purchase the limited edition Julie’s OAT 25 cookies and just snap a photo with both Julie’s LINE OAT 25 Cookies Limited Edition in the most creative way! 

Upload your photo to Julie's Facebook or Instagram account and hashtag #JuliesLINEcookies to be in the running to win attractive prizes. This contest starts from 1 June until 31 August and every month, 20 grand prize winners and 25 consolation winners will be selected! 

Don’t wait any longer. Go purchase the Julie’s LINE OAT 25 Cookies to stand a chance of winning a soft toy of the two famous LINE characters Brown and Cony.



Now let me tell you more about the goodness of Julie’s OAT 25 Cookies. Did you know that the cookies are baked with oat imported from Australia and they do not contain artificial colors and preservatives? Julie’s actually control the water activity of the cookies to preserve it instead of using preservatives. 

Oat 25 Cookies area also rich in protein and has high oat content that helps to reduce the risk of heart diseases, prevent stroke as well as to achieve the ideal body weight for those who are on diet.

The OAT 25 Chocolate is made with selected Real Dark Chocolate Chips which are rich in minerals with the benefit of oats for those chocolate lovers while the OAT 25 Strawberry is made from pure natural strawberry and equally rich in oat fibre.





On the 4th of May, Julie’s and LINE officially launched the limited edition Julie’s LINE OAT 25 Cookies with Cony and the event was held at The Canvas, Damansara Perdana. The Canvas is a cosy place for an event where you can decorate the place however you like it like an empty canvas. The walls serve as a canvas for you to draw however you want.










In this event, Julie’s mascot, Brown and Cony appeared dancing to the Happy Song and also The Selfie Song  which really made the audience excited. 






Julie’s also served canapés made using Julie’s biscuits. Julie’s biscuits are really suitable to make finger foods. Look at the assortment of canapés served that day. There were canapes with strawberries and chocolate sauce, tuna and mayonnaise, garlic spread with tomato and many more! See how versatile Julie's biscuits are! These were made using Julie's cheese crackers as well as Julie's Osbourne biscuits. 








The launch was emceed by Chelsea and officially launched by Benny Chia, Marketing Manager of Julies as well as Patricia Yeoh, the PR representative from LINE. 

Emcee: Chelsea

Julie's Marketing Manager, Benny Chia


According to Benny Chia, the Marketing Manager of Perfect Food Manufacturing (Julie’s) the collaboration with LINE on their Christmas limited edition LINE Brown’s Cookies gift box was a success that due to the overwhelming response, love and support they have decided to launch another limited edition collection with Cony.

Besides that, Julie’s is also having roadshows and activities at major shopping centres, universities, colleges and selected LRT stations for more mini contests. So don’t be shy to join the roadshows and win some prizes from LINE.



Photo session with Benny, Patricia and mascots


There was also a two lucky draw sessions for the media and guest where there were LINE souvenirs as well as Julie’s product given away. Don't worry you still stand a chance to win LINE merchandise by participating in their roadshows are selected colleges and stores! Just check out their Facebook page to know the schedules of these roadshows.

Overall, it was a really successful launch and remember everyone! Participate in the contest to win great prizes! 






Check out Julie's Facebook Page here for more information


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