Pop culture trends come and go, but a trend that has taken the world by storm has got to be the Korean wave craze! With young Malaysians now returning to the office and universities in an effort to adapt to the endemic phase, NUTOX – Malaysia’s leading anti-aging skincare brand – is kicking off a K-pop-inspired thematic campaign to help Malaysians unlock hydrated, glowing skin with their NUTOX Renewing Treatment range. 

NUTOX’s Get-Set, Glow campaign kickstarts with a bespoke K-pop-inspired music video with the same name, taking you on a journey to get that instant, lasting glow whilst highlighting the two stars of their Renewing Treatment range – the NUTOX Renewing Treatment Moisturising Essence and Ampoule. The music video is now available for all to enjoy on NUTOX’s social media platforms and campaign microsite. 

Jasper Lim, Executive Director at Tohtonku, shared that the Korean wave has influenced millennials and Gen Z, bringing over a new emphasis on healthy, hydrated and glowing skin. 

“Over the course of the pandemic, we noticed a shift in consumers’ skincare priorities with new habits emerging where they’re focusing on fuss-free skincare at home - having minimalist routines but instant results. 

The Korean influence has also driven a consumer desire for ‘glass skin’ - hydrated, glowing skin - which the NUTOX Renewing Treatment range offers. By combining the trends and needs of our consumers, this range has been formulated for a fuss-free, minimalistic skincare routine, which we see is perfect for the modern girl bosses, hustlers, on-the-go millennials and Gen Z. Used in tandem with each other, it’s the perfect recipe for instant, glowing skin.” 

Achieve Instant Radiance, 72 Hours Hydration 

The NUTOX Renewing Treatment has been intricately formulated to boost hydration and radiance, giving you that instant, lasting glow and confidence without the need for an extensive skincare routine. Its Renewing Treatment Moisturising Essence and Ampoule pack powerful vital ingredients such as Actistem Gold Nest (Bird’s Nest Collagen), Caviar Lime (AHA), Betaine, and Niacinamide, which have been proven to improve skin texture, and boost moisture and promote skin renewal. The range is also made with technology targeted to exfoliate gently, rescue deteriorated skin and brighten the complexion. 

The Renewing Treatment Moisturising Essence is formulated with moisture-packed molecules that penetrate quickly and deeply to provide instant and long-lasting hydration for up to 72 hours, whereas the Renewing Treatment Ampoule elevates the absorption of active ingredients. It restores a natural youthful glow, revealing instantly radiant skin in one application. 

Ready, Get Set, And Win 

The Get-Set, Glow campaign is now set to help Malaysians learn more about achieving the glowing skin of their dreams, beginning with the NUTOX pop-up at Mid Valley Kuala Lumpur till 15 May 2022. Visitors will be able to experience a skin test, view product demonstrations, enjoy NUTOX’s special photo booth, and more. The NUTOX pop-ups will also be happening at the following locations Queens Bay Mall, Penang (2-6 June 2022) and IOI City Mall, Putrajaya (22-26 June 2022). 

On top of that, NUTOX has also partnered with Watsons to offer customers a special prize at their pop-up booth in Mid Valley. Until 15th May 2022, customers who spend a minimum of RM 100, RM 180 and RM 250 respectively on NUTOX products will stand a chance to win gifts that include the full Renewing Treatment range! 

The promotion also offers a weekend special where any RM50 purchase of NUTOX products can win you a cosmetic pouch, NUTOX tote bag, nano mist sprayer, and a NUTOX Bath Towel; while purchase of any NUTOX products will see you walking away with free Korean snacks, and on weekends between 12-4pm, you could even redeem a free Korean-style makeup and hairstyling touch up by a professional! 

Get the glowing skin of your dreams today with NUTOX’s must-have trial set promotion, exclusively on the NUTOX Official Store on Shopee! You can purchase the set with RM50 off for a limited time from May to June only. 

Meanwhile, the NUTOX Renewing Treatment Moisturising Essence retails at RM79.90 and NUTOX Renewing Treatment Ampoule which retails at RM88.90, which is available alongside the full NUTOX Renewing Treatment range at Shopee, Lazada, and in-store at Watsons, Guardian, and AEON Wellness. 

Check out the NUTOX Get-Set Glow music video on NUTOX’s Facebook and YouTube pages at @NutoxStayYoung, or on Instagram @nutox_my. You can also watch the video and learn more about the campaign at NUTOX.my/getsetglow.