belif: Believe In Truth Opens at Sunway Pyramid

Monday, May 18, 2015


Hi merry goers~

How was your weekend? I hope you got plenty of rest especially to face this new week!
It's been a while since my last beauty recommendation and here is the latest addition in the Beauty line at Sunway Pyramid. 


belif is another beauty brand under LG Chemicals like their sister brand like Face Shop. This brand boast to be the most truthful and sincere cosmetic brand that you will ever come across and the philosophy of the brand is 'Believe In Truth'. Possessing the knowledge and traditional herbal processing methods from a British herbalist since 1860, this brand has created a cosmetic line formulated with superb ingredients and efficacy for the skin. They use the best raw materials to create the most honest efficacy and all the ingredients are natural plus extracted using a traditional herb processing method to extract the exceptionally effective properties.


I was extremely pleased to be able to attend the opening of belif store in Sunway Pyramid thanks to the Butterfly Project once again! The concept of the store really carries the philosophy behind belif and has a clean look to it. 


belif has a huge range of products from Essence, True Cream, First Aid, Sun and BB for UV Protection. 


The packaging of the brand line is very minimalist with a white background and just some colour coding to differentiate each skincare range.


In belif store, you will also be able to see the Best 5 products that you should try from belif. 

Belif best 5


The True Cream - Aqua Bomb is a refreshing, soothing and moisturizing gel cream that 'floods' the skin with a rush of refreshing hydration and minimizes the appearance of pores for soft, smooth, supple skin for normal to combination skin types, including oily skin, and dry skin types looking for a lightweight moisturizer. The success of these beautifully textured formulas is all the more notable in Korea, where hydration is a key skincare concern.

The True Cream - Moisture Bomb is a cushiony, luxurious and intensely hydrating cream. A comforting moisturizing cream for normal to dry skin types that provides the skin with intense hydration, leaving it supple, smooth, and deeply nourished. The True Cream - Moisture Bomb has the distinction of being the number one sku in prestige, across all categories of beauty in Korea.

Hungarian Water Essence is an instant, lightweight hydration recharger serum that is powerfully effective for deep, lasting hydration. Hungarian Water Essence recharges skin's lost hydration back in an instant. This formula contains a blend of  apothecary herbs, including rosemary and lavender—powerful hydrating and antioxidant agents.

Classic Essence Increment is a nutrient-dense essence that nourishes and hydrates skin to improve skin elasticity, tone, and texture. It provides essential nutrients and vitamins to a dry, depleted complexion.

The True Anti-Aging Essence is a liquid essence with two layers-Calendula's ultra-moisturizing whipping cream and Acai Berry's antioxidant essence-helps keep early-onset aging in check. When shaken, the two layers, which stay naturally separated, turn into a soft milky lotion, providing abundant moisture and nutrients while preventing skin aging.



The top selling product is their Aqua Bomb and Moisturizing Bomb where the difference it The True Cream - Moisture Bomb (RM155/50ml) is a cushiony, luxurious and intensely hydrating cream while The True Cream - Aqua Bomb (RM155/50ml) is a refreshing, soothing and moisturizing gel cream similar to the consistency of the Aloe Vera Gel. The Aqua Bomb is suitable for all skin types while the Moisture Bomb is better suited for drier skin types. belif is now Korea's undisputed authority in hydration and it plans to become the hydration leader in the US as well. The success of these beautifully textured formulas is all the more notable in Korea where hydration is a key skincare concern. Now you know why all the gorgeous Korean actresses have just amazing skin!


Of course other notable products include the Classic Essence Increment (RM170/50ml), Hungarian Water Essence (RM170/75ml) and The True Anti Aging Essence (RM170/75ml). belif is currently having their exhibition of the product at Sunway Pyramid where you can see their showcase of products on display. Currently it is located right outside of Padini, at the highest floor. Check out their products and find the one suitable for you.

I am currently trying out some of their best seller and find my skin adapting to them well. Will test it out longer and update this page for their review so stay tune!


Once again, thank you to belif and Butterfly Project Malaysia for the invite and for including me in the opening of belif. 

For more information about Belif Korea Skincare in Malaysia @ Sunway Pyramid
please visit



Belif Skincare Store Location:
G1.82a, Sunway Pyramid (New Wing), Blue Atrium,
Bandar Sunway, No. 3 Jalan PJS11/15,
46150 Petaling Jaya, Selangor, Malaysia.

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