Puma Launches Latest Autumn Winter W23 Motorsport Collection With First-Ever Car Club Event in Southeast Asia!


Buckle up and get ready! 

Global Sports Company PUMA, the powerhouse of the sports world, is making some serious noise in the world of racing. With its cutting-edge Motorsport category platform, PUMA is set to ignite the car culture narratives both on and off the track. The world of Motorsport is filled with adrenaline and electrifying atmospheres where high-performance vehicles and racers go head-to-head for the top spot. The social aspect of the sport adds to its allure as fans unite, passionately supporting their favorite teams. 


Being one of the most exhilarating sports classes today, Motorsport brings together the crème de la crème of brands in one stadium – a sight that thrills fans and Motorsport enthusiasts worldwide. Today, PUMA introduces the highly anticipated AW 2023 Motorsport collection, bringing to the market the ultimate fusion of track-worthy performance and street-smart style. 

Racing to set a new lap record, PUMA unveils the collection of street lifestyle designed in collaboration with some of the world’s top motor brands. The latest Motorsport collection is launched across four markets in SEA – Malaysia, Singapore, Indonesia, and Philippines. Motorsport fans seeking a taste of the high- speed lifestyle can purchase T-shirts, hoodies, jackets, track pants, shorts, caps, and shoes – all specially fashioned to make you look and feel bold and dynamic as if you were on track. 

The AW 2023 Motorsport collection by PUMA is available for purchase at selected PUMA stores and PUMA.com from 15 August 2023 onwards. All products range from RM159 - RM729. To learn more about the new collection by PUMA, visit https://my.puma.com/my/en/motorsport-1.

PUMA is set to launch its first-ever Car Club event in Southeast Asia, with Malaysia as the event's inaugural stop in the region. This celebration of excellence will be held on August 25, 2023, at Sentul Depot, Kuala Lumpur, a historic railway engineering hub that has been transformed into a vibrant lifestyle destination by YTL Land & Development Berhad.

The event aims to capture the essence of the Motorsport community, emphasizing endurance, resilience, and performance excellence. Attendees can look forward to immersive and interactive experiences, showcases, and more. PUMA's SEA Motorsport Ambassador, Choo Sung-hoon (known as "Sexyama"), a global MMA superstar, and Netflix reality series finalist, will lead the Car Club community. Choo's passion for Motorsport mirrors his enthusiasm for mixed martial arts, making him a fitting figurehead for this dynamic event.

Choo expressed his excitement, stating, 

"Motorsport is among the most exciting things in the world to witness, which is why it’s one of my favourite things in the world to be a part of. I am thrilled to be given this opportunity to be a partner of PUMA, and I cannot wait to share more about how much racing, MMA, and life in general have in common. PUMA’s tagline is to be Forever Faster, which is exactly what Motorsport is meant to be!"

Joining Choo in the event lineup are esteemed industry leaders from Malaysia, Singapore, and Indonesia, forming the #PUMACarClub community. Notable figures include Jeremy Lim, Managing Director of Blackbyrd & Dragonfly KL; Huang Ean Hwa, a veteran of advertising and marketing and classic Porsche enthusiast; Asep Ahmad Iskandar, Festival Director of Art of Speed Malaysia; Dennis Yin, a Malaysian dancer and influencer; and more.

PUMA's Car Club event promises thrilling activations, games, and performances that offer a glimpse into the exhilarating world of Motorsport. Attendees can anticipate appearances by hip-hop dance crew The Zeppo Youngsterz, singer-rapper-actor Tosh Zhang, collaborations with distinguished car clubs, a showcase of luxury cars, and more.

With Sentul Depot serving as the backdrop for this exciting gathering, PUMA's inaugural Car Club event in SEA is poised to celebrate the indomitable spirit of Motorsport, uniting enthusiasts, changemakers, and industry leaders for a day of adrenaline-pumping action and camaraderie.

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