The vibrant world of Tiger Soju Flavoured Lager came alive at its much-anticipated launch party, where 4,500 enthusiastic fans were treated to a night of playful adventure and bold expressions. This exciting event marked the introduction of Tiger’s latest innovation to the Malaysian market, offering a unique twist with its new flavour, Gutsy Grape.
Immersive Experiences and Bold Flavours
As attendees entered the venue, they were greeted by an inviting neon-lit tunnel that led them into the immersive world of Tiger Soju Flavoured Lager. This visually stunning entrance set the stage for an evening filled with exploration and refreshment. Guests were immediately immersed in a world of flavour experimentation, sampling the latest Gutsy Grape flavour that perfectly embodies Tiger's bold and lively spirit.
Playful Makeovers and Unique Cocktails
Fans not only experienced the new product but also had the chance to undergo a 'Twist Makeover.' This complimentary makeover session allowed attendees to experiment with daring styles, colours, and accessories, truly embracing the twist theme of the evening.
At the Tiger Soju Flavoured Lager Bar, guests enjoyed exclusive cocktails crafted with omija berry and ginger flower, alongside delicious Asian snacks from the MiX.Store booth.
Live Performances and Star-Studded Entertainment
In line with Tiger’s mission to transform everyday moments into lively experiences, the launch party featured an impressive lineup of live performances. From energetic DJ sets by Queen T, Julian, and Sherry Alyssa to hip hop acts by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, the entertainment was top-notch.
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K-pop dance medleys added to the excitement, but the highlight of the night was South Korean rapper Loco, who thrilled the crowd with his popular hits.
A Celebration of Boldness and Fun
Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad, expressed her excitement about the launch: “With the introduction of Tiger Soju Flavoured Lager, we aimed to create a space where consumers could explore and experiment. It was incredible to see people express themselves so playfully. We hope our fans continue to celebrate their everyday moments with Tiger, always with a twist.”
Where to Find Tiger Soju Flavoured Lager
Tiger Soju Flavoured Lager in Gutsy Grape is now available across Peninsular Malaysia in bottles and cans. You can find it at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. For more information, visit Tiger Soju and follow Tiger Beer Malaysia on Facebook and Instagram.
Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers not to drink and drive.
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