Following the resounding success of last year's unforgettable journey into the world of delectable flavors, Carlsberg Smooth Draught's Real Spicy, Real Smooth campaign is making a triumphant return, promising an even more tantalizing and thrilling adventure for food and beer enthusiasts. 

Renowned for its commitment to delivering exceptional exBEERiences, Carlsberg Smooth Draught is set to take gastronomy to new heights by harmoniously blending fiery delicacies with the smoothness of their signature brew. 

The Signature Brew: Where Smoothness Meets Innovation 

At the heart of Carlsberg Smooth Draught is an innovative cold hopping technique that results in a refreshing finish and the smooth sensation akin to freshly tapped beer. This year, the brand is embracing the love affair between local spicy cuisine and their brew, with an expansive activation at JioSpace, Petaling Jaya, open to all beer enthusiasts. From August 18th to September 2nd, visitors will be treated to a chilled Carlsberg Smooth Draught as a special welcome drink before embarking on a culinary journey like no other. 

A Culinary Maestro Joins the Spicy Delight 

The culinary adventure is elevated by the presence of homegrown culinary maestro KC Choong, founder of Monster Chef. Choong's curated menu features an array of mouthwatering delights, including Devil’s Curry Pocket Buns, Nasi Lemak Bomb, Mala Sui Yoke, and “Stinky” Popiah, all designed to ignite the taste buds. Additionally, the experience is taken up a notch with Churn’s Beer-Gato, an artisanal affogato drowned in smooth beer, and Bean Jr’s three-level explosive Mala Tau Fu Fa – perfect complements to Carlsberg Smooth Draught. 

An Immersive Experience with a Twist 

Stefano Clini, Managing Director of Carlsberg Malaysia, expressed his excitement about the campaign, stating, 

“The Real Spicy, Real Smooth campaign is all about making flavorful food and smooth beer accessible to all.” 

The event offers an exclusive cocktail workshop by Jason Julian, the mastermind behind Soma's Bar’s exquisite concoctions, allowing participants to create their own signature blends. As the clock hits happy hour, a ‘Tap Your Own Beer’ bar and a sip-and-snap photo booth provide entertainment, alongside engaging AR games with exclusive prizes. The evening crescendos with electrifying DJ performances, including sets by Inquisitive, Ramsey Westwood, DJ Kenji, and more. 

Unveiling Unique Collaborations 

Carlsberg Smooth Draught has also teamed up with APOM, known for their quirky yet aesthetically pleasing t-shirts and trinkets, and Gumme, creators of customized phone charms. Exclusive merchandise and specialty workshops, conducted by Gumme, are on offer throughout the campaign. 

And that's not all – beer aficionados, spice enthusiasts, and those seeking an unforgettable experience can rejoice, as Carlsberg Smooth Draught’s Real Spicy, Real Smooth event is open daily from 5:00pm to 11:00pm on weekdays, and 11:00am to 11:00pm on weekends and public holidays. 

A Purring Good Time for Pet Lovers 

Pet parents won't be left out either, as Carlsberg Smooth Draught hosts a pet-friendly pawty on weekends from 11:00am to 2:00pm. With engaging activities, animal lovers and their furry companions are in for a tail-wagging good time. 

How to Join the Spicy Smoothness 

For those eager to partake in the Real Spicy, Real Smooth event, registration is available at https://realspicyrealsmooth.com/. Stay updated with Carlsberg's latest activities and giveaways by following @CarlsbergMY on Facebook and Instagram. Moreover, Carlsberg Smooth Draught enthusiasts can obtain an exclusive Spicy Discovery kit with the purchase of two six-can packs from select retailers or a minimum spend on Carlsberg Smooth Draught at various establishments. 

More information is accessible at https://carlsbergsmoothdraught.com/. Don't miss out on the fusion of flavors, fun, and an unforgettable experience that awaits at Carlsberg Smooth Draught's Real Spicy, Real Smooth campaign.

Are you ready to experience the ultimate fusion of creativity and innovation? Look no further than the Taiwan Excellence LiveXperience Pop-Up Store 2023, happening right now in Kuala Lumpur! This exclusive event, organized by the Taiwan External Trade Development Council (TAITRA) and Taiwan's Bureau of Foreign Trade (BOFT), brings together top-tier lifestyle and consumer tech brands from Taiwan, offering Malaysians a unique opportunity to explore the seamless integration of creativity and technology. 

What can you expect at the Taiwan Excellence LiveXperience Pop-Up Store? Prepare to be amazed by over 25 of Taiwan's finest offerings, ranging from electrical and electronic appliances to home and living products, as well as beauty and personal care items. These exceptional products are proudly presented by 14 Taiwan Excellence award-winning brands, such as Kuonao Co., Ltd, Acelon Chemicals & Fiber Corporation, and Paper Shoot Technologies Inc., among others. The event showcases Taiwan's commitment to excellence in various industries, highlighting the exceptional quality and ingenuity of its products. 

But that's not all—the Taiwan Excellence LiveXperience Pop-Up Store has an extra special feature to elevate your experience. The renowned Malaysian artist, Red Hong Yi, is making a guest appearance and unveiling her captivating 'Future Relics' art pieces. These thought-provoking creations exemplify the harmonious fusion of traditional art techniques with contemporary mediums, perfectly complementing the excellence represented by the showcased brands. 

The Taiwan Excellence LiveXperience Pop-Up Store 2023 goes beyond a mere exhibition. It provides a platform for you to immerse yourself in Taiwan's visionary world of forward-thinking elegance and comfort. Discover the latest innovations from Taiwan's leading brands, known for their creativity, design, and cutting-edge technology applications. This event showcases the power of innovation to bring about positive change and enhance the quality of life. 

"We believe that the harmonious blend of creativity and technology has the power to transcend boundaries and enhance the quality of lifestyle among people," said Mr. Brian Lee, Executive Director of Taiwan External Trade Development Council. Taiwan Excellence is dedicated to promoting Taiwanese businesses across international markets through continuous innovation, ensuring a better life for everyone. 

Don't miss this extraordinary opportunity to witness the convergence of fashion, creativity, and technology at the Taiwan Excellence LiveXperience Pop-Up Store 2023. The event is open until 30 June 2023 at Eslite Spectrum Starhill Kuala Lumpur, from 10.00am to 10.00pm daily. 

For more information and the latest updates on the pop-up store, visit the official website at https://twlivexperience.com. Stay connected on Facebook (TaiwanExcellence.MY) and Instagram (@taiwanexcellencemy) for exciting updates. 

Immerse yourself in the world of creativity and innovation at the Taiwan Excellence LiveXperience Pop-Up Store 2023. Come and witness the extraordinary products that redefine the boundaries of lifestyle and technology. It's an experience you won't want to miss!

The shopping centre will showcase unique transformation through twice- recycling for its festive decorations while also celebrating its 19th Anniversary with the enhancements of its loyalty programme

With sustainability deeply rooted at its core, IPC Shopping Centre is stepping up its green approach through its twice-recycling concept to its Christmas decorations. Through new creative and innovative efforts and ongoing commitment to minimize landfill wastes, the festive decorations and structures are made of sustainable materials such as recycled paper and compressed wood boards through the narrative of “Ӓndra’s Enchanting Garden” which will seamlessly transform from winter to spring. The focus of these sustainable decorations is to reuse and recycle, while at the same time inspiring shoppers that festive celebrations can be sustainable and fun, without compromise. 

The inspiration and narrative for this year’s Christmas and upcoming Chinese New Year celebration is Ӓndra the Rabbit. Ӓndra, which means ‘change’ in Swedish is friends with Dala, the iconic Swedish horse and Tomte. Together they have come up with an idea to utilize Ӓndra’s magical garden to ensure shoppers are amazed and enter a magical wonderment that is sustainable, green, and festive. The theme “Ӓndra’s Enchanting Garden” aims to showcase the power of sustainability by combining and reusing decorations for both festive seasons with a magical twist. 

Ms Karyn Lim, General Manager of IPC Shopping Centre, said, 

“This year IPC has championed and celebrated many sustainable milestones and we are looking to continue this momentum for the long-term. We also pushed our boundaries and creativity to ensure that we came up with new and innovative ways to ensure our festive celebration was not only fun, but sustainable at the same time. We call this concept twice-recycling where we want to minimize wastage while celebrating the festivities with our shoppers. We hope to set a benchmark in the local retail industry to encourage others in embracing an environmental conscious mindset as sustainability is our shared responsibility.” 

“To add on to our festivities and to reward our shoppers in conjunction with our 19 th Anniversary, we have also added new enhancements to our Tack Club loyalty programme where shoppers can convert their shopping spend into points for additional rewards. Shoppers will receive double Tack Points this December along with the addition of new personalised avatars and interest selection. This is part of our digital enhancements to ensure a rewarding and personalised shopping experience for all” added Karyn.

This Christmas season, shoppers will receive a RM10 Christmas e-voucher with a minimum spend of RM200 and a special eco-friendly biodegradable Swedish happi.kloth with a minimum spend of RM600. IPC Tack Club members will enjoy the same promotional offers at a lower shopping value of RM500. There are also many Christmas promotions by tenants with year-end deals for shoppers to shop till they drop with friends and family. 

Shoppers will also be entertained with fun and exciting activities such as free weekend sustainable arts and crafts children’s workshops for Små Club members, festive Christmas performances with carollers to lift the mood as well as kid’s favourite mascots - Tomte, Swedish Maidens and Små Club Buddies who will be making their rounds for a meet and greet. There will also be a Christmas Bazaar held at the concourse where shoppers will be spoilt for choice with a variety of gifts and great deals. 

In efforts to further enhance its loyalty programme and elevate shopping experiences, shoppers and Tack Club members can convert their spending into Tack Points and exchange these points for a wide variety of rewards on the IPC mobile application. To enjoy this, simply download the IPC mobile application, sign up as a Tack Club member for free and earn points for all spending done at IPC. Year-end shopping will be even more rewarding for the whole month of December as shoppers get to redeem double Tack Points for every purchase and exclusive e-vouchers on the IPC mobile application. To convert spending into Tack Points, shoppers will need to head over to i-Counter on Level G with their receipts for validation to receive points instantly. 

Using data to create personalised experiences, another enhancement made to the IPC mobile app is the addition of personalised avatars. Tack Club members can now personalise their profile based on their category of interest such as cooking, beauty, children, pets and many more. The system then picks up these interests, and shoppers will receive customized notifications on promotions and events based on their selected interest. Their selected interest will also be visible through icons that can added on to customize their avatar appearance. 

IPC Shopping Centre’s 19th Anniversary 

To further add to the celebrations, IPC Shopping Centre is also celebrating its 19th Anniversary this 17th and 18th December where they are giving away a specially designed cutlery holder set for free to IPC Tack Club members throughout the two days. Members will just need to show their membership ID on their IPC mobile application to the customer service officers at i-Counter on Level G for redemption. 

Riding on the football wave, IPC is also hosting its very own football challenge called “Dare to Goal” which is open to all Tack Club and little Små Club members (aged 6 to 12 years old) to participate on 17th and 18th December. Divided into three different sections, participants can put their skills to the test at the balance, accuracy, and agility stations where they stand a chance to win IPC Goodie Bags, cutlery holder set, and up to 400 Tack Points. 

For more information about IPC Shopping Centre’s Christmas campaign, visit ipc.com.my/Ӓndra-Xmas and follow IPC on Facebook and Instagram for the latest promotions, events and updates.

Cheers to the Bold with Tiger This football season, Tiger encourages fans to look beyond the sport and celebrate the ones who defied all odds and proved that boldness finds a way. Exciting Tiger football rewards are also up for grabs at https://football.tigerbeer.com/.

Excitement is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way. 

The football campaign, “Cheers to the Bold”, by Tiger Beer, Malaysia’s No. 1 beer this year echoes with Son’s courageous story, to show that when someone dares to dream big, no matter where they’re from, boldness finds a way. As fans of the sport are gearing towards the celebration while proudly rooting for their favourite teams, the brand has lined up exciting activities and football rewards for those celebrating this football season with Tiger brews. 

For starters, fans who want to ring in the football spirit with Son Heung-min’s Bold Kit can start raking up Bold Points at the microsite https://football.tigerbeer.com/. Fans can embody Son’s boldness with the limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts by the man himself, as they cheer to their favourite teams this year. 

Fans can accumulate Bold Points and follow the instructions stated on the website to redeem the kits, as well as many other Tiger football rewards and experiences. From creating an account, logging in daily and participating in Bold Trivia, to purchasing Tiger Beer and Tiger Crystal and joining viewing parties throughout the season, there are various means to accumulate Bold Points. 

Up for grabs are also a VIP viewing lounge for the ultimate showdown at Sentul Depot, inclusive of free beers and food vouchers, or even a home viewing party for those who want to experience the season coming to an end. To commemorate their favourite teams, fans can also redeem a limited-edition Tiger backpack, football jersey, or a towel of their choice based on the accumulated Bold Points.

Redemptions for the VIP viewing lounge and home viewing party are valid until 4th December 2022 only, whereas redemptions of other prizes will be open until 31st December 2022. For more information, fans can check out https://football.tigerbeer.com/. 

“Football has always been an avenue that creates a connection between fans from all walks of life. Those with an unwavering passion for the sport can gather to uncage their football spirit at Tiger’s viewing parties at participating outlets throughout the season. They can watch live matches, enjoy special performances, participate in games and even unlock free ice-cold Tiger Crystal from the Roaring Fridge for an elevated football experience,” 

said Joyce Lim, Marketing Manager of Tiger Beer Malaysia. 

As the season approaches its roaring peak in December, Tiger will bring epic match viewing parties in Sentul Depot on 18th December and Publika on 17th and 18th December, filled with exciting promotions, games and Tiger football rewards to be given away. Those who want to grab a spot at Sentul Depot or Publika viewing parties can sign up on the website. For more information about Tiger’s “Cheers to the Bold” campaign and the available rewards, visit https://football.tigerbeer.com/. 

For more details, visit Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.

The two-weekend-long festival will bring Guinness lovers a sensorial experience to discover the taste of the world’s number one stout, alongside entertainment and exclusive Guinness-infused food varieties. Visit www.houseofguinness.my to find out more.

Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can. In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, and this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them. 

Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness and exclusive merchandise at the festival happening at Piazza, Pavilion Bukit Jalil on the weekends of 5th and 6th November as well as 12th and 13th November. 

The fun begins as they step foot at the festival and begin exploring the different zones, uniquely created to depict the features of Guinness that make it the most loved stout brand among drinkers. The sensorial zones – roasted barley, hops, nitrogen, and widget zones - are equipped with various Instagram-worthy experiences highlighting the essence of Guinness in style. Upon finding the QR codes hidden in these zones, fans will get to redeem exclusive Guinness merchandise. 

As their journey continues, festival-goers will get to discover the different Guinness products that are available in the Malaysian market – Guinness Foreign Extra Stout, Guinness Draught and the latest entrant, Guinness Draught in a Can. Activities at each station will entitle fans to receive tokens, and all they have to do is complete the experience and collect four tokens to redeem two cans or two glasses of complimentary Guinness at the bar. 

Now, what is a festival without some entertainment and food? The atmosphere at Piazza, Pavilion Bukit Jalil will be abuzz throughout the festival period with live band performances and local DJs spinning some electrifying tunes. There will also be a variety of Guinness-infused delicacies for fans to sample at the festival too, featuring iconic dishes by Arthur Storehouse, the Guinness flagship outlet set to officially launch next week at Pavillion, KL. 

“This year has been a remarkably special one for Guinness as we introduced Guinness Draught in a Can for Malaysian fans to enjoy a different drinking experience. Following the tremendous support the brand received from the launch of House of Guinness, we wanted to celebrate the world of Guinness in a fun and fresh way with another immersive experience, while still being true to the brand DNA of power, communion, and goodness. 

In conjunction with International Stout Day, fans will get to know our products better through this #ItsAMatterOfTaste campaign, all while bringing the celebration of their favourite stout to the next level,” said Shaun Lim, Marketing Manager of Guinness Malaysia. 

Besides the free Guinness that fans can redeem upon completing their sensorial experience, Guinness products will also be available for purchase at the festival. Fans can enjoy Guinness Foreign Extra Stout and Guinness Draught, as well as Guinness-infused food there from 12 pm to 11 pm as they immerse themselves in the world of Guinness with other fans. 

For more information about House of Guinness and the #ItsAMatterOfTaste campaign, visit https://www.houseofguinness.my/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Celebration of bold street food flavours is happening at the two-weekend-long festival with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.

After two years, the Tiger Street Food Festival is back on-ground and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to creating a directory of bold street food dishes to try with approximately 1,000 pins dropped to date. 

Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas - Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement - each with its own set of unique street food vibe personalities and activities. 

Wai Sek Kai will have a variety of classic street food dishes with an innovative twist. Fans hanging out at the Wai Sek Kai area can also take up dance challenges and stand to win ice-cold Tiger Crystal. The Lucky Lok Lane is where the iconic Tiger Crystal Fire Truck will be parked alongside various other vendors. Fans will not only get to enjoy lok lok, but also redeem vouchers to sing their hearts out in a private karaoke room. 

The Spicy Alley within the venue will feature the hottest street food for fans to sample, and even set their tastebuds on fire by taking up the Spicy Wheel Challenge. Fans will also get to enjoy Tiger with a vintage pouring ritual, served in bowls at the Spicy Alley. Finally, the Basement will feature a unique vibe with open mic karaoke as well as stand-up comedy, all while fans enjoy Tiger Crystal Somaek. 

To commemorate their street food experience in style, fans can also elevate their social media game with the various Instaworthy spots at the festival. They will also be able to purchase exclusive street food-inspired merchandise from local designers, available at the Tiger Merchandise Store located at Wai Sek Kai. 

“After all our fans’ hard work of dropping pins to the hottest street food spots, we are excited to kickstart the long-awaited Street Food Festival with even more culinary adventures and curated experiences. Tiger has continually elevated the street food experience, and this year is particularly special because fans had a big role to play in recommending and trying dishes suggested by fellow foodies,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia. 

At the launch of the festival, the brand unveiled Tiger Stripes, a long-term project to award deserving street food vendors for their bold street food flavours. The brand is encouraging fans to continue to drop pins on the microsite throughout the Tiger Stripes project. Then, a judging panel of restaurateurs, chefs and food personalities will sample and evaluate the top 100 pins that fans have recommended from the Hottest Hunt directory. 

“We are excited to take the local street food scene to the next level with the launch of Tiger Stripes. This platform aims to be the hallmark of street food excellence by recognising the best local street food. This could not have been done without the help of our fans and the directory created by them. This process and the judges' announcement will begin in January 2023, so fans can stay tuned for more exciting updates,” Lim said. 

Fans can continue to drop pins to recommend their favourite street food spots and bring their favourite street food vendor a step closer to being awarded with Tiger Stripes. Fans who want to be part of the festival can register at hottesthunt.tigerstreetfood.my to join in on the fun. The full list of vendors participating at the festival can be found on the website too. Tiger Beer, Tiger Crystal, the Tiger Street Food Festival, and all of the brand’s activities and promotions are open to non-Muslims aged 21 and above only. 

For more information about Tiger Beer and Tiger Crystal, visit www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram. Fans are urged to enjoy responsibly, and not drink and drive.