Baskin Robbins X Tom Abang Saufi “Bungkus of Happiness” Collaboration Bring Your Happiness Home in Our Limited Edition Wrap this Hari Raya
Attention all dessert lovers! Did you hear?World’s largest chain of ice cream specialty shops Baskin Robbins announced something exciting this festive season - a collaboration with famous local designer Dato Tom Abang Saufi’s brand TAS!
Who said Raya was over? Celebrate this joyous Raya season with this limited-time “Bungkus of Happiness” featuring 3 specially-designed Baskin Robbins inspired wraps that incorporated modern elements with traditional classiness. Now you can “bungkus” (wrap) home your favorite ice-creams in this premium quality TAS wraps and share your happiness with family and friends!
“Bungkus of Happiness” represent a beautiful gift that you can take away to share with your family and friends. The “bungkus” here are the wraps designed by Dato Tom Abang Saufi for this special occasion; while the “happiness” is of course the delicious Baskin Robbins ice-creams, the perfect blend of sweet and creamy goodness in every scoop.
Dato’ Tom Abang Saufi is a leading designer in the Malaysia fashion industry and is well-known for her efforts in promoting the colourful Batik culture. Her TAS collection has never been shy of using vibrant colours to portray the clashing of modern fashion and traditional cultures, inserting creative elements into all her designs.
The three wraps she designed for Baskin Robbins – the gentle Ketupat wrap, sweet Ice-cream wrap and vibrant Waffle wrap, are all made from high quality silk mix fabric. The wraps are perfect for gifting and can be reused in many different ways, including using them as scarves or tudungs (head scarves).
The Beautiful Meaning behind “Bungkus of Happiness”
The inspiration for “Bungkus of Happiness” comes from the designer’s childhood memories.
“The word “bungkus” (wrap) cognates many images for me. My earliest memory was how clothes were “bungkus” for the laundry lady and it all comes back in the same fabric crisp and clean with the scent of freshly-ironed clothes,” she reminisced.
She said in the villages then, stacks of plates were wrapped in fabric kept in the community centre and would only be brought out during special functions or celebrations.
To Dato’ Tom Abang Saufi, “bungkus” represents love and cherish. She said the use of fabric to wrap items was used in most cultures. And often, the richer the fabric, the more pronounced the present inside would be.
“I can virtually see my late mother smiling as she unwrapped a bungkus of precious fine batik,” she added.
Since founded, Baskin Robbins has been a favourite to many around the world. Baskin Robbins has near to 31 years of history in Malaysia while Dato’ Tom Abang Saufi has been designing for more than 35 years.
“It’s our pasts that inspire us, and we need to keep injecting new life into our traditions. TAS’s mantra is to keep our customers contemporary, chic and classy. We are happy to collaborate with Baskin Robbins, to allow customers unwrap the beautiful “Bungkus of Happiness” and reveal the delicious ice-creams inside and share their happiness with their family,” she said.
The Hari Raya Limited Edition “Bungkus of Happiness”
The “Bungkus of Happiness” wrap were designed by Dato’ Tom Abang Saufi especially for this coming Hari Raya. The limited-edition wrap integrates both the Malays tradition and Baskin Robbins’ culture.
Ketupat is a traditional Malay delicacies and a popular Raya food. Dato’ Tom uses various colours to represent the woven palm leaf to bring out the gentleness in it. Waffle and ice-cream are inseparable! Dato’ Tom uses Baskin Robbins signature colours to bring out the vibrant in the wrap while the Ice-cream wrap features the sugary sweet ice-cream motifs.
Inside “Bungkus of Happiness” are 8 regular scoops, 10 junior scoops or 4 pints of ice-cream of your choice, packed tastefully with a limited-edition Baskin Robbins X TAS wrap. Don’t miss out this opportunity to bring home your pack of happiness!
· 10 single junior scoops for RM115
· 8 single regular scoops for RM125
· 4 pints for RM145
Choice of wrap designs: Gentle Ketupat/Sweet Ice-cream/Vibrant Waffle
Available from 3rd June – 31st July 2019 (while stock lasts). “Bungkus of Happiness” is available at all Baskin Robbins outlets in Malaysia, including Baskin Robbins Premium Outlets, Johor Premium Outlet (JPO), Genting Premium Outlet (GPO), all outlets in KLIA, Genting, Sabah and Sarawak. Customers can also purchase it through Lazada.
For more information, please refer to Baskin Robbins website at www.baskinrobbins.com.my