Taobao 11.11 Global Shopping Festival 2025 Expands to 20 Markets — The World’s Largest Sale Goes Global

Taobao 11.11 Global Shopping Festival 2025 Expands to 20 Markets — The World’s Largest Sale Goes Global 🌏✨

The world’s biggest online shopping party is about to get even bigger. Taobao, part of Alibaba Group, is bringing its legendary 11.11 Global Shopping Festival to 20 international markets this year — giving millions of shoppers worldwide the chance to join in the excitement. 🇲🇾🎉

🌏 From China to the World

First launched in 2009, the Taobao 11.11 Shopping Festival (also known as Double 11 or Singles’ Day) has grown from a local Chinese shopping event into the world’s largest e-commerce celebration, surpassing even Black Friday in sales and scale. This year, the festival expands globally — offering exclusive local promotions and a multilingual shopping experience in Chinese, English, Malay, Thai, and Russian.

Consumers across these new regions can now experience 11.11 like never before — complete with regional discounts, gamified experiences, and lower delivery thresholds that make cross-border shopping more rewarding and accessible.

🎁 Highlights of Taobao 11.11 Global 2025

• RM0.60 First-Order Offer: In 16 markets, new Taobao users can snag selected products for only ¥1 / RM0.60 on their first order. Perfect for first-timers eager to explore the platform.
• Taobao Wonderland Game: Available in Malaysia, Singapore, Thailand, Cambodia, and Australia, this gamified shopping adventure lets users collect “gold beans” daily to redeem discounts of up to 50%. The app experience is fully localised in Malay, Thai, and English.
• Lower Free-Shipping Thresholds: In 12 markets, shoppers enjoy reduced minimum spends for free shipping. For Hong Kong and Macau, there’s even a zero-threshold free shipping promo during 11.11!
• High-Value Shipping Vouchers: Available in Malaysia, Singapore, Taiwan, and Australia — grab daily vouchers for cheaper international delivery on cross-border buys.
• Affiliate Rewards: Local partners can earn up to 30% commission on select product sales, with USD5–15 bonuses for each new user referred. A win-win for creators and online sellers!

📈 Global Growth at Record Speed

Between April and August 2025, Taobao’s overseas user base surged by more than 200%, doubling within five months. Its gross merchandise value (GMV) continues to enjoy double-digit global growth for the fifth year in a row — proving Taobao’s unstoppable international appeal. On April 16, 2025, the Taobao app hit No. 1 in shopping category downloads across 16 markets and ranked in the Top 10 in 123 markets worldwide.

🌐 The World’s Most Extensive Cross-Border Platform

Taobao now covers over 200 markets — recently extending to Central Asia, South Africa, and the UAE — making it the world’s largest cross-border e-commerce network. With over one billion users and billions of products, Taobao brings together everything from tech gadgets to fashion, collectibles, and home décor, all tailored to local lifestyles and tastes.

According to Taobao, shoppers around the world are drawn by five main lifestyle categories: hobbies and collectibles, unique finds, smart living, home aesthetics, and fashion trends. The 11.11 expansion is set to cater to all these passions — from creative tools to the latest wearable tech.

🚚 Upgraded Cross-Border Shopping Experience

To ensure a seamless and trusted global shopping journey, Taobao continues to strengthen its four key service pillars:

• Smarter Logistics: Direct shipping now covers 20 markets, with 12 enjoying free cross-border delivery. Users can choose faster or more economical delivery options based on local availability.
• Local Payment Support: Accepting 29 currencies, Taobao offers flexible options from Alipay and international e-wallets to credit cards and cash-on-delivery in selected regions.
• Easy Returns: Local return services in 12 markets and convenient store drop-offs make returns hassle-free. Hong Kong and Taiwan now enjoy direct cross-border return channels to China.
• AI-Powered Customer Service: Real-time multilingual translation bridges communication gaps across Chinese, English, and more — ensuring fast, helpful assistance.

🌟 A New Global Chapter for Taobao 11.11

This year’s expansion marks a major milestone for Taobao 11.11 — transforming it from a regional shopping day into a true global festival. With new markets, languages, and interactive experiences, the 2025 edition represents the brand’s most international and inclusive celebration yet.

✨ Miriam’s Take

The 11.11 season has always been my favourite time to shop, and this year’s global expansion makes it even more exciting. From RM0.60 deals to gamified shopping, Taobao continues to reinvent what online shopping feels like — fun, interactive, and accessible no matter where you are. Time to wishlist, check-in daily, and get ready for that checkout spree! 💸💻