Samsung’s “Tiger in the City” Galaxy Unpacked 2022 - Win Galaxy Buds Live!

Hi merry goers, 

Happy Chinese New Year! It's the Year of The Tiger and have you seen the latest tiger in town? Yes, I am referring to Samsung's Tiger In The City 3D display at Pavilion, Kuala Lumpur roaring from now until 9 February 2022 plus how about winning a pair of Galaxy Buds Live (worth RM549)

With Galaxy Unpacked 2022 just days away, Samsung Electronics is teasing the power of its advanced low-light smartphone photography capabilities with an eye-popping 3D billboard campaign. The star of the campaign is an animal known for its powerful night vision and vivid coloring: the tiger. 

Starting on February 4, Samsung’s “Tiger in the City” campaign will bring a giant 3D tiger roaring to life on digital 3D displays in five of the world’s most vibrant cities – New York, London, Dubai, Kuala Lumpur, and Seoul. The disruptive 3D tiger will burst through digital barriers to showcase how Samsung’s next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology. 

By channeling the image of the tiger, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shape our world. With its new larger-than-life campaign, Samsung is inviting you to see and feel this vision up close at a street-level ahead of the Galaxy Unpacked 2022 event on February 9.

Head over to Bukit Bintang during this festive period to catch Samsung Tiger in the City 3D display at Pavilion, Kuala Lumpur as it will only be up till 9 February 2022! You can also win yourself a brand new Galaxy Buds Live (worth RM549) when you snap and share on Instagram. Learn more about this contest at

  • Step 1:  Follow Samsung Malaysia on Instagram @SamsungMalaysia 
  • Step 2: Check out our Samsung 3D 'Tiger in the City' at Pavilion, Kuala Lumpur 
  • Step 3: Capture the moment with your creativity in the form of a photo or video 
  • Step 4: Hashtag your post on Instagram with #MYSamsungTigerinKL #withGalaxy #(phone model) and tag @SamsungMalaysia 

(Kindly ensure that your profile is set to public) 

ONLY 5 MORE DAYS to score yourself a RM200 Samsung E-voucher! I know many are eager to witness the final unveiling of the next Galaxy smartphone and as a treat, Samsung has prepared an additional RM200 Samsung e-voucher when you register your interest and pre-order the next Galaxy smartphone! So spread the word and join Samsung in breaking the rules of what is possible with the next Galaxy smartphone.

Here are two simple steps for you to reserve the next Galaxy S:

  1. Click on
  2. Fill in your details and “Register Now” to get the latest updates

So, if you’ve not witnessed our Tiger in the City, head on over to Pavilion Elite today and start snapping away! Take a look at the video below for a glimpse of what’s to come – and get ready to break the rules again this February. 

Til then,
xoxo Miriam